Build, measure, and grow with bespoke solutions that work for you.
From tracking and attribution to dashboards, I help you measure what matters.
Let's talk+25 integrations
100% transparency
Marketing technology studio
Connecting your ad platforms, analytics, and attribution to reveal what actually drives growth.
martech
Your martech partner for your business goals.
Align your marketing with the right technology - whether you need help optimising your existing stack or building a tailored solution from the ground up.
Ready to make it happen?
01. Data Platforms
CDP setup, maintenance, and integration to unify customer data and drive growth.
02. Tracking
Client and server-side analytics tagging designed for conversion measurement and product growth insights.
03. Reporting
Dashboards designed to power marketing and product growth.
FTP
5.2k +3%
Impr.
1M +5%
Clicks
90k -7%
| Channel | Campaign | Impr. | Clicks | Spend |
|---|---|---|---|---|
| Paid Search | Brand | 50k | 7k | £3k |
| Paid Social | Summer Sale | 80k | 2k | £6k |
| Display | Awareness | 30k | 1k | £3k |
| Affiliates | Sales | 20k | 1k | £4k |
04. Landing Pages
Landing pages crafted to acquire, convert, and retain high-value customers.
Curated ideas shaping marketing, data, and technology.
featured article
Google Tag Manager: A starter guide to tag management systems
Google Tag Manager: A Starter Guide to Tag Management System. Learn the basics of GTM, how to set up tags, triggers, variables, and track website performance. Perfect beginner tutorial for marketers and developers.
22 June 2026recommended
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Simon Kingsnorth
Criteo fined €40 millions for GDPR violations: Conseil d'État upholds Criteo's €40M GDPR fine
Collect, unify, and activate your zero- and first-party customer data.
Turn raw data into actionable insights for strategic decision-making.
- Airbyte
- dbt
- BigQuery
Harry Smith
harry.smith@email.com
- ltv £379
- csat 9
- nps 9
- cooking
- crypto
- art
Jane Feyman
jane.feyman@email.com
- ltv £318
- csat 8
- nps 7
- games
- finance
- fitness
Lana Rae
lana.rae@email.com
- ltv £307
- csat 8
- nps 8
- films
- gardening
- music
We stay connected
Stay informed with regular updates on task and project progress through your preferred communication channel.
- Slack
- Slack
FAQ
01. Can you audit our martech stack?
Yes. Audits take 1–3 days, depending on the complexity of your setup. Simple setups (e.g. a single website with basic tracking) are faster, while multi-platform ecosystems (web, app, CRM, multiple ad platforms) may take longer.
02. What happens after the audit?
At the end of the audit, you'll receive a comprehensive written report and handover. This includes:
- A clear breakdown of what's working, what's not, and why.
- Prioritised recommendations based on impact and effort.
- Documentation of your current tracking and data setup.
- Specific and actionable steps.
- Implementation of the changes upon mutual agreement.
04. How much do you charge for your services?
My rate is £75.00 per hour. Rates for longer-term projects can be discussed and agreed upon separately.
I offer my services free of charge to charities and local community initiatives, subject to terms and conditions.
03. What do you need to get started?
I'll need:
- Access to your analytics tools (e.g. GA4, GTM, etc).
- Ad platforms (if applicable).
- Website or app access (or developer support).
- Any existing documentation (optional but helpful).
05. Which platforms do you cover?
I cover all major ad platforms:
- Google Ads
- Google Analytics
- Google Tag Manager
- Meta
- Microsoft Advertising
- Mixpanel
- Snapchat
- Spotify
- TikTok
- Twilio Segment
- X
- Affiliates, native, programmatic, and more
Not sure if your setup is covered?
Book an intro call
Got more questions?
Write us a message.hello@larrea.co.uk
A clear outline of the scope, timeline, and deliverables.
- Discovery call
- Project roadmap
- Delivery & feedback
Happy to help
✨ It starts with "Hello!"